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Product Marketing Manager

We are a group of passionate individuals, who fuel our fast-paced and hard working marketing engine. We are all about ownership, giving each member the tools, support, and freedom to succeed. Above all else, we value personal and professional growth, true teamwork and collaboration, and celebrating each other's wins while still driving to achieve even more. We are fun, scrappy, and aren’t afraid to take risks. If this sounds like a team you’d like to be a part of get in touch!

Reporting to the Director, Product Marketing; the Product Marketing Manager will define, plan and communicate TouchBistro’s market segmentation, product messaging & positioning, go-to-market strategy, competitive and marketplace analysis, and support sales enablement. The Product Marketing team leads essential cross functional communication between marketing, sales and product teams, and provides strategic direction and recommendations to these teams.  

 

YOUR DAY-to-DAY

  • Research and understand market trends and the competitive landscape (industry and product)
  • Analyze data and establish insights from both qualitative and quantitative research and competitive intelligence to drive market/product requirements, develop appropriate messaging, sales support and competitive positioning
  • Create and execute segmentation, messaging & positioning and go-to-market strategies for newly developed products & features
  • Master the key capabilities, differentiators, benefits and use cases of our product offering for target customer segments and create compelling communications strategies
  • Prepare and deliver sales enablement resources from developing toolkit and training materials to carrying out educational sessions in person and online
  • Collaborate with Product Management, Marketing (Brand & Demand Generation), and Sales teams
  • Deliver high-impact sales by understanding sales/channel requirements

 

ALL ABOUT YOU

  • 3-5 years minimum in a Product Marketing role, preferably with SaaS
  • Experience performing marketing research and data analysis; with a strong understanding of best practices
  • Ability to clearly articulate market insights from competitive analysis, research and data
  • Experience developing internal training and enablement projects: toolkit materials, in-person training sessions, talk tracks, objection handles, FAQs, retention tests, demonstrations etc.
  • Strong ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross-functional team environment
  • High-energy, entrepreneurial individual with strong business acumen and end-to-end project ownership
  • Pre-Sales/Technical Sales and Product Management experience would also be an asset
     

WHY CHOOSE US?

TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

At TouchBistro you’ll join a fun, vibrant and rapid growth environment where you’ll work with individuals who share the same values of being passionate, innovative, accountable, collaborative and respectful. We offer great benefits such as stock options, career progression, professional development, volunteer days, health/dental benefits, Friday lunches and more!

So, what do you say? Are you ready to become part of something awesome?

 

 

TouchBistro believes in fostering an inclusive workplace where all individuals have an opportunity to succeed. Requests for accommodation due to a disability can be made at any stage of the recruitment process.

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