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Demand Generation Specialist, NYC

We are a group of passionate individuals, who fuel our fast-paced and hard working marketing engine. We are all about ownership, giving each member the tools, support, and freedom to succeed. Above all else, we value personal and professional growth, true teamwork and collaboration, and celebrating each other's wins while still driving to achieve even more. We are fun, scrappy, and aren’t afraid to take risks. If this sounds like a team you’d like to be a part of get in touch!

TouchBistro is looking for a Demand Generation Specialist to attract and acquire qualified restaurant owner prospects, focusing on the NYC market. With clear goals and targets, this role owns both lead generation strategy and execution. You will leverage both online and offline channels to engage and convert restaurant owners into sales qualified leads.



  • Execute inbound/outbound lead generation strategy for digital and traditional channels including: Organic & Paid Search, Social Media, Content Marketing, Events and Webinars, Review & Advice Sites, Email, Associations, and applicable Offline Channels (e.g. Print and Direct Mail)
  • Crush your pipeline targets and constantly identify new opportunities
  • Collaborate with marketing team members to ensure timely delivery of successful lead generation programs
  • Work closely with the sales team to communicate new campaigns, gain feedback on quality of leads
  • Track and Report on effectiveness of campaigns against defined KPIs and use closed loop analysis to continuously improve campaign performance



  • 3+ years of experience in a B2B digital marketing role, preferably for a SaaS startup or service-based company
  • A comprehensive understanding of inbound and outbound marketing strategy and tactics
  • A proven track record of success in demand generation
  • Strong fundamentals in email marketing, and A/B testing methodology, and conversion rate optimization
  • Expertise in leveraging marketing tools such as Marketo, Salesforce, and Unbounce to generate, capture, nurture, track, and report on leads, conversions, and ROI
  • Strong communication, collaboration, project management, time management, organization skills, and analytical skills



TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

We’re venture backed by some of the best tech VCs in the world and are partnered with top innovators in the mobile, food, and payment industries.

We’re global and growing! TouchBistro is used in more than 100 countries worldwide and has offices in NYC, Austin, Chicago, London and headquarters in Toronto. We’re a fast-moving, ever-evolving company on a mission to change the way restaurateurs do business and help them succeed through our products and services, but we need talented, passionate people to help!

So, what do you say? Are you ready to become part of something awesome?


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