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VP Marketing, Brand

 

The VP Marketing, Brand at TouchBistro owns the creation, growth, and scalability of our company brand, message, and awareness.  Leading a team, this role takes full ownership of KPIs relating to brand recognition and recall while telling a TouchBistro story that aligns with Product and Sales.  If you have a success track record of creating and growing a brand, then join TouchBistro, a fast-growing, restaurant point of sale software company, located in the heart of Toronto with offices in New York, Chicago, and Austin.


YOUR DAY-to-DAY

  • Increase TouchBistro’s brand awareness in targeted markets
  • Craft and own the delivery of a consistent message across marketing channels and geography
  • Lead and inspire a team while attracting great talent
  • Assist demand generation campaigns on messaging, content, and design including digital and offline marketing initiatives
  • Work with Product Marketing, Sales, and PR to achieve optimal positioning
  • Educate internal teams with restaurant market trends
  • Own the strategy, production, and distribution of compelling and relevant content
  • Own the brand guidelines and UI/UX of all prospect-facing web properties
  • Establish and grow a differentiated social media presence and engagement
  • Own all aspects of PR including press announcements, earned media, awards, speaking engagements, and overall positioning

ALL ABOUT YOU

  • Success track records of building and growing a brand
  • 5+ years of experience in B2B brand marketing
  • 7+ years of experience in leading a team of content, design, and PR
  • University degree at a recognized University
  • Exceptional communication skills (verbal and written)
  • Organized with a high level of attention to detail
  • Must have a ‘can-do’ attitude
  • Nice to have – Have worked in the restaurant service capacity in the past


WHY CHOOSE US?

TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

We’re venture backed by some of the best tech VCs in the world and are partnered with top innovators in the mobile, food, and payment industries.

We’re global and growing! TouchBistro is used in more than 100 countries worldwide and has offices in NYC, Austin, Chicago, London and headquarters in Toronto. We’re a fast-moving, ever-evolving company on a mission to change the way restaurateurs do business and help them succeed through our products and services, but we need talented, passionate people to help!

So, what do you say? Are you ready to become part of something awesome?

We are pleased to accept applications from underrepresented groups and encourage applications from Indigenous persons, youth, new immigrants, and persons with disabilities

 

VP, Brand Marketing (NOC: 0013)
Full-Time, Permanent, 37.5 hours/week
Location: Toronto Office
No Travel Required
Wage: $46/hour
Benefits (Health, Dental, Vision, Life Insurance, LTD)

TouchBistro Inc. 
477 Richmond St. West, Toronto, ON 
M5V 3E7
1-855-363-5252

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