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Demand Generation Specialist

We are a group of passionate individuals, who fuel our fast-paced and hard working marketing engine. We are all about ownership, giving each member the tools, support, and freedom to succeed. Above all else, we value personal and professional growth, true teamwork and collaboration, and celebrating each other's wins while still driving to achieve even more. We are fun, scrappy, and aren’t afraid to take risks. If this sounds like a team you’d like to be a part of get in touch!

TouchBistro is looking for an experienced Demand Generation Specialist to attract and acquire qualified restaurant owner prospects. With clear goals and targets, this role owns both lead generation strategy and execution. You will leverage both online and offline channels to engage and convert restaurant owners into qualified leads. This role reports to the Demand Generation Manager.


YOUR DAY-to-DAY

  • Generate marketing-qualified leads through execution of marketing campaigns
  • Own lead and opportunity KPIs
  • Manage and Forecast campaign budgets
  • Collaborate with marketing team members to ensure timely delivery of successful lead generation programs
  • Work closely with business units outside of marketing to achieve campaign objectives
  • Track and Report on the effectiveness of campaigns against defined KPIs to continuously improve campaign performance
  • Manage and prioritize multiple projects based off KPI and business impact


ALL ABOUT YOU

  • 2+ years of marketing and lead generation experience, preferably for a SaaS or service-based company
  • A comprehensive understanding of inbound and outbound marketing strategy and tactics
  • Strong understanding of major forms of digital advertising, including PPC, Social Media, and Email Marketing
  • Experience building, testing and reporting on paid and traditional media campaigns
  • Must be results and metrics driven. This role has a clear sales lead and opportunity targets
  • Exceptional creative and communication skills (verbal and written). Copywriting experience is an asset
  • Strong communication, collaboration, project management, time management, organization skills, and analytical skills
  • Bilingual in English and French is a plus! 

 

WHY CHOOSE US?

TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

At TouchBistro you’ll join a fun, vibrant and rapid growth environment where you’ll work with individuals who share the same values of being passionate, innovative, accountable, collaborative and respectful. We offer great benefits such as stock options, career progression, professional development, volunteer days, health/dental benefits, Friday lunches and more!

So, what do you say? Are you ready to become part of something awesome?

 

TouchBistro believes in fostering an inclusive workplace where all individuals have an opportunity to succeed. Requests for accommodation due to a disability can be made at any stage of the recruitment process.

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