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Senior Director, Demand Generation Growth

TouchBistro is seeking Senior Director, Demand Generation Growth with extensive demand gen experience executing short and long-term go-to-market strategies at high-growth B2B companies; companies that scaled to $50M+ in revenue. This role, reporting to the VP, Marketing, will be responsible for leading a team to build a marketing database and the right channels to grow, optimize and measure the marketing funnel targeting our diverse customers and complex markets in the USA, Canada, UK and LatAm.  


  • Lead, motivate and develop a high performing demand generation team comprised of market owners and channel specialists
  • Own and develop the inbound and outbound demand generation strategy across multiple channels (ie. SEM, SEO, Nurture, Paid Social and Website)
  • Budget development, allocation and management across markets/channels to drive efficient and effective unit economics with a focus on ACV.
  • Strategic collaboration and alignment across marketing and sales.
  • Growth focus to expand current markets and seek out new demand channels
  • Hiring & Training


  • 7+ years in marketing with at least 3-5 years of hands-on experience in SaaS demand generation activities
  • You have demonstrated success in delivering programs, events, and website marketing programs for B2B software companies
  • You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast
  • You have a unique blend of marketing operations, creative integrated marketing, analytics, people management, and project management expertise.
  • High energy and the ability to manage people and multiple initiatives at once
  • Bachelor degree from a 4 year college/university
  • MBA a plus (but we love smart people who really love to innovate and get things done)


TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

At TouchBistro you’ll join a fun, vibrant and rapid growth environment where you’ll work with individuals who share the same values of being passionate, innovative, accountable, collaborative and respectful. We offer great benefits such as stock options, career progression, professional development, volunteer days, health/dental benefits, Friday lunches and more!

So, what do you say? Are you ready to become part of something awesome?



TouchBistro believes in fostering an inclusive workplace where all individuals have an opportunity to succeed. Requests for accommodation due to a disability can be made at any stage of the recruitment process.

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