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Marketing Manager

TouchBistro is looking for an experienced and passionate B2B Marketing Manager to manage and scale our proprietary web-based product called This is a unique role combining product management and marketing management skills. We’re looking for an entrepreneurial growth leader who can build and grow end to end experiences for the customers we seek to serve with a sharp focus on driving business results.  

Reporting to the Demand Generation Manager, you will have the opportunity to create a truly holistic product and marketing strategy and be responsible for three main areas:

1) Turning first party and third party research data into sales generating user journeys and user experience, 2) leveraging RestoHub touchpoints to generate qualified demand for our multi-solution product and 3) report on performance data from website interaction to customers generated (end to end demand generation and reporting). You will work closely with other Marketing functions such as Content, Paid and Organic Search, Paid and Organic Social, Sales Enablement, Operations, Design and Dev to plan and launch campaigns.


  • Manage and develop product strategy and roadmap with a sharp focus on growth and scale 
  • Own demand generation KPIs with defined budget and performance metrics, ensure these KPIs align with website build project goals
  • Build lead acquisition, conversion and nurture strategies that align with business goals
  • Manage and optimize existing website UX/UI and marketing campaigns to increase acquisition rates, conversion rates, and average deal size
  • Create A/B testing plans to optimize acquisition and conversion goals
  • Identify and use competitive research, market analysis, current audience data and innovative thinking to guide your strategy and program optimization
  • Forecast, manage and optimize marketing budget to meet unit economics performance metrics
  • Track and report on the effectiveness of campaigns, initiatives, website performance against defined KPIs to continuously improve performance


  • 4+ years of B2B digital marketing experience ideally with demand generation background
  • Have Product Management and/or Web-Project Management experience 
  • Have previously managed a marketing budget and a lead generation quota
  • Live and breathe data and numbers 
  • Working knowledge of Salesforce, Marketo, Google Analytics, and Google Tag Manager
  • You are a number cruncher with strong analytical skills to analyze and interpret data to inform business decisions
  • You aren’t afraid to pitch BIG ideas to generate results, and are open to constructive feedback and collaboration 
  • Are a planner, leader, collaborator and like to take initiative 



TouchBistro is an award-winning iPad Point of Sale system, built for restaurant people by restaurant people. We’re a team of thinkers, builders, doers, and innovators. While many of us have experience working at restaurants, some of us just have a true passion for the industry.

At TouchBistro you’ll join a fun, vibrant and rapid growth environment where you’ll work with individuals who share the same values of being passionate, innovative, accountable, collaborative and respectful. We offer great benefits such as stock options, career progression, professional development, volunteer days, health/dental benefits, Friday lunches and more!

So, what do you say? Are you ready to become part of something awesome?




TouchBistro believes in fostering an inclusive workplace where all individuals have an opportunity to succeed. Requests for accommodation due to a disability can be made at any stage of the recruitment process.


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